AMY PATEL FOR ROOTS CANADA
An editorial featuring fashion blogger Amy Patel underscores the 'elevated loungewear' trend.
- Conceptualized and storyboarded the photoshoot
- Strategized the launch of the campaign across multiple digital channels
- Recruited, liaised and negotiated with talent
- Project managed the shoot
Photographer: Marlee Maclean
Hair and MUA: Blair Petty @Judy Inc.