Roots Canada x Apple Music 

The crossover between music, fashion and lifestyle came together in the Roots Canada Apple Music Curator's channel. 

The retailer makes use of Apple Music streaming technology to host its branded content. Content includes playlists curated by Roots Canada ambassadors based on whatever is happening in their world at the moment.

Launched alongside Roots Canada's #sweatstyle campaign, the Roots Canada Curator's page launched with four major playlists curated by emerging artists and Roots ambassadors Jessie Reyez, Daniel Caesar, Daniela Andrade and Ryland James.