EMILY REID FOR ROOTS CANADA
To conceptualize and produce Roots Canada’s Spring Campaign 'Country Soul' featuring country music artist Emily Reid. As part of the 'What to Wear' series this campaign is part of a larger content strategy in which Roots customers are educated on how to style the brands new arrivals. Used company-wide as .com takeover.
- Conceptualized and storyboarded the photo shoot
- Recruited, liaised and negotiated with talent and talent management
- Project managed the shoot and the shooting schedule
- Scouted and approved locations
- Managed campaign budget
- Project managed content across digital and print channels
- Developed content calendar and work-back schedule for campaign and marketing departments
Photographer: Zach Hertzman
Stylist: Patrick Davis
Styling Assistant: Marcia Face
Hair & MUA : Anna Baraghesian, Judy Inc.
Digital Art Direction: Michael Saravia