Planned and implemented brand partnership campaign executing Roots Canada's Influencer marketing program for the Holiday 2015 season.
- Brainstormed, implemented and measured digital roadmap for a strategic Influencer marketing campaign for Roots Canada and the Travel & Tourism Board of Banff & Lake Louise.
- Project managed the influencer marketing campaign
- Provided strategic and tactical digital support to marketing managers and coordinated posting of content generated
- Key instigator in forming strategic partnerships with Alberta Board of Travel and Tourism.
Developed content calendar and work-back schedule for campaign and marketing department.
Worked in conjuncture with Travel & Tourism marketing departments to create a comprehensive marketing plan to support the campaign via social media.