Planned and implemented brand partnership campaign executing Roots Canada's  Influencer marketing program for the Holiday 2015 season. 

Selected Responsibilities

  • Brainstormed, implemented and measured digital roadmap for a strategic Influencer marketing campaign for Roots Canada and the Travel & Tourism Board of Banff & Lake Louise.
  • Project managed the influencer marketing campaign
  • Provided strategic and tactical digital support to marketing managers and coordinated posting of content generated
  • Key instigator in forming strategic partnerships with Alberta Board of Travel and Tourism.
  • Developed content calendar and work-back schedule for campaign and marketing department. 

  • Worked in conjuncture with Travel & Tourism  marketing departments to create a comprehensive marketing plan to support the campaign via social media.