Love Birds S/S 2016

Selected Responsibilities

• Served as a producer and project manager. 

•  Strategic planning and execution of online and offline media tactics for national campaign.

• Responsible for the strategy of integrated marketing campaign: key instigator in forming strategic partnerships with social influencers in the campaign. 

• Negotiated rights, useage and coverage of the campaign with social influencers. 

• Content ideation to support a greater focus on marketing to a millennial demographic. 

• Develop and execute content that can be re-purposed for print and digital channels.

• Develop detailed statements of work and work-back for campaign. 

• Work closely with internal teams to develop and align the content strategy across all digital platforms and manage the execution for all digital initiatives.

• Author all copy for campaign.  

• Manage daily social media content across all owned channels for campaign. 

Photographer: Zach Hertzman

Creative Manager: Patrick Davis

Stylist: Marcia Facey

Models: Dajanna, Elmer Olson & Kai Bent-Lee

Hair & MUA : Anna Baraghesian, Judy Inc.

Digital Art Direction: Michael Saravia