RBC x WE Day

Bell Media created a multi-platform campaign across Bell Media assets that complimented the RBC WE Day Sponsorship and promoted rbc.com/oneidea

Bell Media produced a 2.5 minute segment featuring Asalah Youssef, a participant in the WE Are Social Entrepreneurs program. The segment focused on Asalah’s one idea and how RBC and WE’s WE Are Social Entrepreneurs program gave her the resources she needed to turn her idea into a reality.

3.2MM Impressions  - overachieved goal by 227%

•Bell Media used a combination of interest targeting, Facebook algorithm optimizations and our proprietary MTV Canada audiences to deliver maximum impressions and engagements

•Bell Media produced a variety of ad iterations in order to achieve maximum placements on all social platforms. This allowed us to test creative and discover which ad formats and imagery resonated best with the target demo