ROOTS CANADA F/W 2015

To conceptualize and produce Roots Canada’s F/W 2015 Campaign. As part of the 'What to Wear' series this campaign is part of a larger content strategy in which Roots customers are educated on how to style the brands new arrivals.  Used company-wide as .com takeover and in-store signage. Images were used throughout Root’s owned channels and as OOH media throughout select parts of Canada and Asia. 



 OOH Billboards for the Roots Cabin Collection released in conjuncture with the campaign.

OOH Billboards for the Roots Cabin Collection released in conjuncture with the campaign.


Photographer: Zach Hertzman

Creative Manager: Patrick Davis

Stylist: Marcia Facey

Hair & MUA: Anna Baraghesian, Judy Inc. 

Models: Abel, Elmer Olsen / Dajana, Plutino