ROOTS CANADA F/W 2015
To conceptualize and produce Roots Canada’s F/W 2015 Campaign. As part of the 'What to Wear' series this campaign is part of a larger content strategy in which Roots customers are educated on how to style the brands new arrivals. Used company-wide as .com takeover and in-store signage. Images were used throughout Root’s owned channels and as OOH media throughout select parts of Canada and Asia.
Photographer: Zach Hertzman
Creative Manager: Patrick Davis
Stylist: Marcia Facey
Hair & MUA: Anna Baraghesian, Judy Inc.
Models: Abel, Elmer Olsen / Dajana, Plutino