ROOTS CANADA HOLIDAY 2013
To conceptualize, direct and style Roots Canada’s Holiday 2013 campaign. Used company-wide as national advertisements, window campaigns, .com takeover.
- Conceptualized and storyboarded the photo shoot
- Researched the emerging trends in the marketplace to position the shoot correctly for the target demographic
- Project managed the shoot and the shooting schedule
- Managed campaign budgets
- Casted and negotiated model contracts
- Hired and directed hair and make-up
- Styled the shoot
- Art Direction on-set and post-production editing of the shoot
Photographer: Marlee Maclean
Photographer's Assistant: Tyler Rumi
Hair and MUA: Blair Petty, Judy Inc.
Models: Skylar D., Elite / Liam, Elite