ROOTS CANADA HOLIDAY 2013

To conceptualize, direct and style Roots Canada‚Äôs Holiday 2013 campaign. Used company-wide as national advertisements, window campaigns, .com takeover. 



Selected Responsibilities

  • Conceptualized and storyboarded the photo shoot
  • Researched the emerging trends in the marketplace to position the shoot correctly for the target demographic
  • Project managed the shoot and the shooting schedule
    • Managed campaign budgets
    • Casted and negotiated model contracts
    • Hired and directed hair and make-up
    • Styled the shoot
  • Art Direction on-set and post-production editing of the shoot

Photographer: Marlee Maclean

Photographer's Assistant: Tyler Rumi

Hair and MUA: Blair Petty, Judy Inc. 

Models: Skylar D., Elite / Liam, Elite