ROOTS CANADA S/S 2014 LEATHER

To conceptualize, direct and style Roots Canada‚Äôs Spring 2014 leather collection editorial. Used company-wide as .com takeover and national advertisements. 



Selected Responsibilities

  • Conceptualized and storyboarded the photo shoot
  • Project managed the shoot and the shooting schedule
  • Art directed the editing and graphic design of the lookbook

Photographer: Tyler Rumi

Graphic Design: Marlee Maclean

Print Design: Ilich Mejia