ROOTS CANADA S/S 2014 LEATHER
To conceptualize, direct and style Roots Canada’s Spring 2014 leather collection editorial. Used company-wide as .com takeover and national advertisements.
- Conceptualized and storyboarded the photo shoot
- Project managed the shoot and the shooting schedule
- Art directed the editing and graphic design of the lookbook
Photographer: Tyler Rumi
Graphic Design: Marlee Maclean
Print Design: Ilich Mejia