ROOTS CANADA S/S 2015
To conceptualize and produce Roots Canada’s Spring Campaign. As part of the 'What to Wear' series this campaign is part of a larger content strategy in which Roots customers are educated on how to style the brands new arrivals. Used company-wide as .com takeover and in-store signage. Images were used throughout Root’s owned channels and as OOH media throughout select parts of Asia.
- Conceptualized and storyboarded the photo shoot
- Project managed the shoot and the shooting schedule
- Scouted and approved locations
- Managed campaign budget
- Project managed content across digital and print channels
- Developed content calendar and work-back schedule for campaign and marketing departments
- Worked with internal departments to support franchise partners
Photographer: Zach Hertzman
Stylist: Patrick Davis
Styling Assistant: Marcia Facey
Models: Dajanna, Elmer Olson & Jake, Elite Models
Hair & MUA : Anna Baraghesian, Judy Inc.
Digital Art Direction: Michael Saravia