Roots Retro S/S 2016
- Served as a producer and project manager.
Strategic planning and execution of online and offline media tactics for national campaign.
Responsible for the strategy of integrated marketing campaign: key instigator in forming strategic partnerships with installation artist's producing original art piece for the campaign.
Content ideation to support a greater focus on marketing to a millennial demographic.
Develop and execute content that can be re-purposed for print and digital channels.
Develop detailed statements of work and work-back for campaign.
Work closely with internal teams to develop and align the content strategy across all digital platforms and manage the execution for all digital initiatives.
Author all copy for campaign.
Manage daily social media content across all owned channels for campaign.
Photographer: Zach Hertzman
Creative Manager: Patrick Davis
Stylist: Marcia Facey
Hair & MUA : Anna Baraghesian, Judy Inc.
Digital Art Direction: Michael Saravia