#Sweatstyle 2017 Experiential Marketing Event
On Wednesday, August 30th 2017, aboard a branded Roots streetcar, influencers and media were invited to watch musicians Jessie Reyez and Daniel Caesar perform a never before recorded duet. Guests were then invited to the rooftop of The Broadview Hotel to watch Ryland James and Daniela Andrade perform singles from their latest EP's. The entire event was streamed live on the Roots Canada Facebook page and shared with Much Music and Apple Music social channels as part of a larger brand partnership program.
Hosted by Much Host Tyrone Edwards the event celebrated the Roots Canada #sweaststyle campaign featuring Canadian musicians Jessie Reyez, Daniel Caesar, Daniela Andrade and Ryland James.
See the recap of the event and watch the full performances on facebook.com/roots
Canada's Emerging Talent
Tasked with finding and partnering with Canadian talent to truly reach and engage with a new target demographic.
Tasked with creating an 'Instagrammable' event that would be shared across Influencer channels, innovative event ideation and production was necessary.
The event's social media impressions reached an audience of over 1.6M.