To conceptualize and project manage Roots Canada’s #Sweatstyle contest and Instagram ambassador seeding program. Used company-wide as a national contest and an international brand ambassador program. Images were used throughout Root’s social media channels and 

Selected Responsibilities

  • Project managed social media campaign in conjuncture with each Instagram influencer
  • Researched emerging Instagram influencers
  • Casted and negotiated brand ambassador contracts
  • Worked in conjuncture with the marketing department to create a comprehensive marketing plan to support the campaign via social media
  • Liaised with each influencer during campaign to insure social media engagement across all channels
  • Developed content calendar and work-back schedule for campaign and marketing departments