To conceptualize and project manage Roots Canada’s #Sweatstyle contest and Instagram ambassador seeding program. Used company-wide as a national contest and an international brand ambassador program. Images were used throughout Root’s social media channels and roots.com.
- Project managed social media campaign in conjuncture with each Instagram influencer
- Researched emerging Instagram influencers
- Casted and negotiated brand ambassador contracts
- Worked in conjuncture with the marketing department to create a comprehensive marketing plan to support the campaign via social media
- Liaised with each influencer during campaign to insure social media engagement across all channels
- Developed content calendar and work-back schedule for campaign and marketing departments