THE LUXE LIFE FOR eLUXE
Efficiently led the direction of THELUXELIFE.COM a responsive online publication with PC, tablet and mobile design.
- Leading design, aesthetic for TheLuxelife.com
- Constructing wireframes for TheLuxeLife.com.
- Designed the UX and UI for the site.
- Selected a development team based on TheLuxeLife.com requirements and budget.
- Liased with freelancers and designers on best practises for media publishing across all platforms from PC to mobile.
- Helped to create an editorial vision and mission for the brand.
- Developed Editorial strategy for the brand moving into 2013.
- Identified and established key relationships within the Toronto online publishing community.
- Created the editorial calendar for the site for launch.
- Analyzed the launch traffic for the site, and helped build the online presence of the brand through targeted e-mail campaigns and social media.