THE LUXE LIFE FOR eLUXE

Efficiently led the direction of THELUXELIFE.COM a responsive online publication with PC, tablet and mobile design.



Selected Responsibilities

- Leading design, aesthetic for TheLuxelife.com

- Constructing wireframes for TheLuxeLife.com.

- Designed the UX and UI for the site.

- Selected a development team based on TheLuxeLife.com requirements and budget.

- Liased with freelancers and designers on best practises for media publishing across all platforms from PC to mobile.

- Helped to create an editorial vision and mission for the brand.

- Developed Editorial strategy for the brand moving into 2013.

- Identified and established key relationships within the Toronto online publishing community.

- Created the editorial calendar for the site for launch.

- Analyzed the launch traffic for the site, and helped build the online presence of the brand through targeted e-mail campaigns and social media.