The nice™ Roots Pop-Up Shop
In celebration of Canada 150, Roots constructed the 'Roots on the Road' nice pop-up shop. Repurposing a shipping container, the pop-up shop opens to to reveala cedar lined 'cabin' that boasts its own deck, awnings and Muskoka chairs. The shop has visited cities across Canada, from Yellowknife, Saskatoon, Vancouver and Toronto - this innovative retail experience brings Roots product to new and exciting locations!
A Cross Country Activation
traveling from coast-to-coast in celebration of Canada 150 the Roots Canada pop-up shop brought the brand and message to the far corners of the country.
A Social Media Initiative
As the 'Roots on the Road' team traveled cross country they each contributed to an account of their journeys across nation and developed engaging branded content on Roots Canada owned channels.
"What is Roots on the Road? A catchy name? Absolutely. A summer tour of Jimmy Fallon’s in-show band? Definitely not - although, shout-out to The Roots! Hit us up if you want to join us on one of our stops! But in all seriousness, what is Roots on the Road?"